Delivering a digital vision for a club on and off the field

CELTIC

WHAT GAMECHANGER DELIVERED

 
 

New Club Website

MATCH CENTRE

Ticket Integration

MULTI-LANGUAGE CONTENT

 
 

CLUB WEBSITE

We worked with a wide variety of stakeholders across Celtic’s business to make sure we could deliver a new club website that gave every department their voice and an opportunity to achieve greater exposure and commercial returns due to improved user journeys.

  • Strategic restructure of site navigation

  • Ticket integration throughout the site with Ticketmaster

  • Opta integration for fixtures, results and players stats across squads

  • Fully featured match centre

  • Content hub pages giving areas of the business their own focused landing pages

  • Legend player squad profiles

  • Complete historical results page going back over 130 years

 

Celtic historical information presented through Gamechanger® components

 

 

MATCH CENTRE

As a Gamechanger® website, Celtic benefit from the immersive match centre experience, bringing all match content together in one place.

  • Opta integration for live match stats, scores and tables

  • Mobile first approach to the user experience allowing a fan to easily navigate between the latest updates, lineups, stats and other scores

  • Using larger screens to give users quick navigation between the build up, live updates and after match reaction

CONTENT HUBS

A large part of our strategic work with Celtic led to us creating content hub pages, giving more control to each area of the club, giving them the tools to create engaging landing sections.

  • Individual sections with in page navigation

  • Each area of the club can create rich content hub pages with a mixture of panels and widgets

  • Advanced styling controls, giving customisation over panels, colour and backgrounds

MULTI-LANGUAGE CONTENT

To support a growing global fanbase, Celtic have identified key fan bases to provide naturalised content for in their language. As a first step a dedicated section of the news has been built for Japanese speakers, giving Celtic the opportunity to tag and curate relevant key content to drive engagement with fans.

 

“We enjoy a close relationship with the team at Urban Zoo who not only provide digital delivery expertise but also valuable digital strategy input as we look to take the club to the next level in the digital space.”

- Craig Johnson, Head of Digital Marketing