Redefining the digital experience for a famous club

ASTON VILLA

WHAT GAMECHANGER DELIVERED

 
 

New Club Website

CLUB APP

SINGLE SIGN ON

MULTI LANGUAGE CONTENT

SPONSORSHIP AND ADVERTISING

 
 

CLUB WEBSITE

We built Villa's new website on our Gamechanger® platform using serverless architecture built with resilience and security in mind. Using a proven platform with many key football club requirements 'out of the box', hugely reduced the usual project timescales giving Villa time to focus on the content and key user journeys.

  • Strategic restructure of site navigation

  • Ticket integration throughout the site with Seat Geek

  • Opta integration for fixtures, results and players stats across squads

  • Infinite homepage content feed, displaying a mix of news, videos, match card, social media and promotions

  • Fully featured match centre

  • Content hub pages giving areas of the business their own focused landing pages

  • Gamechanger® widget library. An expanding library of rich media and useful components to help make content engaging and promote commercial opportunities

 

A selection of Gamechanger® widgets (match card, contact block, match stats, promotion, video)

 

 

CLUB APP

We developed a native IOS and Android app for Villa built on our Gamechanger® platform. With intuitive navigation, Opta data integration and in-app access to video (when available) and audio streaming the app is a fan's perfect match companion.

  • News - Access to a fully categorised news section, with news from all the villa squads, ticketing, community and the wider club

  • Latest content feed - Continuous stream of mixed content including news, video, match cards, promotions and social media

  • Retail - Highlighting the latest collections available in the retail store with direct deep linking

  • Tickets - Quick access to core match ticket options and sections

  • Opta integration for fixtures, results and players stats across squads

  • Matches - Complete listing of all fixtures / results and tables for all four of Villas squads.

  • Fully featured match centre

  • Villa TV - On demand video and PPV streaming

  • Notification management - Fans can personalise the notifications they receive around announcements, match alerts and promotions

  • Single sign in - Fans benefit from the using the one account for all digital channels

SINGLE SIGN ON

To benefit both fans and the club we introduced a single sign on across Villa's digital channels. This allowed fans to setup and use one account to access the club website, club app, ticketing, video and the online store. This approach simplifies the journey for the fan across the channels, and optimising the opportunity for the club to make potential transactional sales.

The single sign on was built to integrate with Villa's CRM, allowing the club to improve their fan data and build the much desired single fan view.

MULTI LANGUAGE CONTENT

To support a growing global fanbase, Villa have identified key fan bases to provide naturalised content for in their language. As a first step a dedicated section of the news has been built for Arabic speakers, giving Villa the opportunity to tag and curate relevant key content to drive engagement with fans.

Offering multi-lingual support is an ongoing strategy for Gamechanger®.

SPONSORSHIP AND ADVERTISING

Gamechanger® helps Villa facilitate advertising on their website and app.

Villa are able to add overlay and banner ads throughout their site, which are then tracked in Gamechanger®, allowing Villa to track the impressions and report back to partners.

Villa are also able to use Gamechanger® to manage the partner logos shown on the site footer, being able to add, delete and order the partners themselves through the platform.

Villa are also able to offer partners sponsorship opportunities throughout the website and app using Gamechanger®. Navigation Headers, latest news, match centres and player profiles are all sections that can be sponsored by a partner, showcasing their logo and associated link.

72%

Increase in website page visits over previous non Gamechanger site in 12 months

200%

Increase in active app users over previous non Gamechanger app

90,000

New app users in 12 months

 

“You can see Urban Zoo’s football pedigree from the way Gamechanger has been designed, but also in their proactivity"

- Ben Startin, Digital Product Manager