Urban zoo privacy policy

Last updated: 2 March 2026

Welcome to Urban Zoo's privacy policy. Urban Zoo respects your privacy and is committed to protecting your personal data. This privacy policy sets out how we use and protect your personal data.

1. Important Information and Who We Are

Purpose of this privacy policy: This privacy policy gives you information about how we collect and use your personal data, including any data you may provide when you purchase a product or service or sign up to marketing communications.

Controller: We are Urban Zoo Studios Limited, a company registered in England with number 08400633 (referred to as Urban Zoo, the Company, we, us or our in this privacy policy). Urban Zoo is the controller and is responsible for your personal data.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.

Third-party links: Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. The Types of Personal Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender.

  • Contact Data includes home/business address, email address and telephone numbers.

  • Financial Data includes bank account details.

  • Transaction Data includes details about payments to and from you and details of products and services you have purchased from us.

  • Technical Data includes internet protocol (IP) address, your login data (where applicable), browser type and version, time zone setting and location, browser plug-in types and versions, operating system, device ID and platform and other technology on the devices you use to access our website.

  • Profile Data includes your username and password, products supplied to or enquired about by you, your interests, preferences, feedback and survey responses.

  • Usage Data includes information about how you interact with and use our website, products and services.

  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data.

3. How Your Personal Data Is Collected

We use different methods to collect data from and about you including through:

  • Your interactions with us (filling in forms, corresponding by post, phone, email): applying for products/services; creating an account; subscribing to services or publications; requesting marketing; entering a competition, promotion or survey; giving us feedback.

  • Automated technologies or interactions (cookies, server logs, similar technologies) — see our cookie policy for further details.

  • Third parties or publicly available sources: Technical Data from analytics providers such as Google Analytics; Transaction Data from providers such as Amazon Web Services; Identity and Contact Data from publicly available sources such as Companies House; single sign-on technology.

4. How We Use Your Personal Data

We rely on the following legal bases: performance of a contract, legitimate interests, legal obligation, and consent.

  • To register you as a new customer: Identity, Contact — Performance of a contract.

  • To process and deliver a product: Identity, Contact, Financial, Transaction, Marketing — Performance of a contract; Legitimate interests (to recover debts).

  • To manage our relationship with you (notifying about changes, handling complaints): Identity, Contact, Profile, Marketing — Performance of a contract; Legal obligation; Legitimate interests.

  • To administer and protect our business and website: Identity, Contact, Technical — Legitimate interests; Legal obligation.

  • To deliver relevant website content and advertisements: Identity, Contact, Profile, Usage, Marketing, Technical — Legitimate interests.

  • To use data analytics to improve our website/products/services/marketing: Technical, Usage — Legitimate interests.

  • To send you relevant marketing communications: Identity, Contact, Technical, Usage, Profile — Legitimate interests.

  • To carry out market research through surveys: Identity, Contact — Legitimate interests.

Direct marketing: You may receive marketing if you have requested information or purchased from us and have not opted out. You can opt out at any time by following opt-out links or contacting us.

Third-party marketing: We will get your express consent before sharing your personal data with any third party for their own direct marketing purposes.

Cookies: For more information see our cookie policy.

5. Disclosures of Your Personal Data

We may share your personal data with:

  • External Third Parties: service providers acting as processors in the UK (HR, IT, system administration); service providers inside and outside the UK (such as Amazon Web Services); professional advisers (lawyers, bankers, auditors, insurers).

  • Third Parties in connection with a business restructure, sale or merger.

6. International Transfers

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection by: only transferring to countries deemed adequate by the UK; or using specific standard contractual terms approved for use in the UK.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Access is limited to those with a business need to know, who are subject to a duty of confidentiality.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including legal, regulatory, tax, accounting or reporting requirements. We may retain data longer in the event of a complaint or prospect of litigation. By law we have to keep basic information about our customers for six years after they cease being customers for tax purposes.

9. Your Legal Rights

You have the right to:

  • Request access to your personal data (subject access request).

  • Request correction of inaccurate or incomplete data.

  • Request erasure of your personal data in certain circumstances.

  • Object to processing based on legitimate interests, including profiling and direct marketing.

  • Request transfer of your personal data (data portability).

  • Withdraw consent at any time.

  • Request restriction of processing in certain circumstances.

No fee is usually required. We try to respond within one month.

Contact details:

  • Full name of legal entity: Urban Zoo Studios Limited

  • Email address: gamechanger@urbanzoo.io

  • Postal address: The Base, Dallam Lane, Warrington, Cheshire, WA2 7NG

You have the right to make a complaint to the Information Commissioner's Office (ICO) at www.ico.org.uk.